I’ll be writing about the video Knowing Your Genre – how to market and sell your book by targeting the right audience – writing hack, from the writing advice series I’m doing on YouTube with Jonathan McKinney.
Your genre is the concept that your audience is going to buy into when they choose to read your book or watch your film. When you market your story, you’re marketing it to the audience that wants that concept, and then you have to follow through on the promise to deliver it. But you have to know what your genre is, what the rules are for that genre, and how to still be original within it.
What’s Expected In Your Genre?
Firstly, you need to know your genre, understand what is expected of that genre, and then target it correctly. For instance, if you’re promising to deliver a story that’s a fantasy story, then you throw in a graphic sex scene, having no reference to the fact it’s an ADULT fantasy, you’re going to boot people out of the story who didn’t sign up for it, and have missed out on an entire audience that do want sexually material in their stories.
We are currently in production on a film called Hollowhood, and very early on realised we had to figure out what genre we were writing, because there was a mixture of different influences.
Is it a horror? Is it an urban fantasy? Is it a thriller? Within each genre there’s a certain expectation the audience will have, and if they go to the film to watch it with that lense and we don’t deliver, then it will impact their experience of it, even if it is still a good film.
There’s the other issue that if your audience is very familiar with the genre you’re writing in, and you’re trying to hit the beats that make it conform to that genre perfectly, you might end up doing something that is cliched and predictable. That will also stop your audience enjoying your work because it’s not fresh and new.
Pitching the genre correctly, and covering the beats required within that genre whilst still being original, are essential for making your story successful.
It’s Not Always Easy To Indentify
Identifying your genre might seem simple, but it isn’t necessarily. As I say, Hollowhood has elements of a variety of different genres, horror, thriller, urban fantasy, plus elements of romance, comedy and drama. Narrowing it down and targeting it accurately is tricky.
For instance, we talked about the film Alien to try and narrow down the genre. I said it is primarily a science fiction film, Jonathan said it’s primarily a horror.
The fundamental principle of a horror film is that it’s scary, and Alien is scary, as is Hollowhood. However, I felt that a horror required a level of gore and Hollowhood is not a gory film. We aren’t mimicking films like Hostel or Saw which I think of as horrors, so I felt it was more urban fantasy thriller, because thrillers are scary but not gory. However, if horror doesn’t require gore, just scares, then Hollowhood absolutely could be a horror.
This conversation and debate can be had about so many different films and books, because genre isn’t necessarily a clear cut tick box system, and most stories will have at least two primary genres they fit into, and one just dominates the other enough to steal the label For instance, Alien could be seen as a science fiction with horror elements, or a horror movie in a science fiction setting. Technically both could be correct, but which one dominates the film is debatable.
Working Out Your Genre
Having the debate about existing work of others will allow you to develop an understanding of different genres so you can start learning how to target your own work within genres.
Working out your own genre enough that you can hit the beats of what’s required for fans of that genre to be satisfied, and not include elements that will alienate fans, is important. However, you will likely have elements of other genres running though your story. As I say, there is romance and comedy in Hollowhood, but not enough to detract from the genre and also not so much you could market it as a romantic comedy.
There is a massive amount of conversation to be had around genre, and it’s both entertaining to talk about and helpful as a writer so you can start learning what’s expected and how to meet those needs whilst still being true to your own story style. So my advice is to pick a film or book with your friends, something you consider in the same genre as your work in progress, and then talk about it.
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